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Tuesday, April 23, 2013

Maria Sharapova scores an ace.

Tennis star Maria Sharapova has a three-year sponsorship deal with Porsche AG.
The 26-year-old tennis star, currently the world number two, will appear in a global marketing campaign for the brand.

Porsche chief executive Matthias Müller said: “Maria Sharapova is the perfect choice. Her profile and charisma are an ideal fit for Porsche. She is also highly respected around the world and enjoys an outstanding reputation.”

“This is a really special day for me,” added Sharapova. “I have had the privilege to be associated with some of the best brands in the world, but now to be partners with Porsche is such an amazing honour.”

Well, congratulations Mr Müller and Ms Sharapava! Two questions: What's with that brown dress??? And besides, wouldn't an image like the one below be better fitting to start this campaign for Porsche??? After all, the brand is supposed to be about pure performance, not boutique looks… 

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