The new replacement for the flagship Ferrari, the F12berlinetta will arrive here early next year and I’m sure most of the production examples coming off the assembly line in Maranello are spoken for. That’s the problem with winning a lottery and buying a new V12 Ferrari – you just can’t do it. You may be able to get on a waiting list but with no guarantees. Incentives? Leasing? Financing? Forget about it!
Buying a used late model year car and joining a Ferrari club might help to cut the waiting time down to a couple of years, but that’s just a guess. It’s an exclusive club and they like to keep it that way. Yet Ferrari sales keep growing every year and they do it all without spending a cent on advertising. F1 racing is the only marketing tool that the good boys in Maranello use. How do they do it? It’s magic created by passion for performance, sensitivity and beauty reaching far beyond just a machine. Ferraris have souls. They run, they sing, they dance, they romance.
It used to be all about racing and profits from retail sales were used to finance Ferrari’s racing stable. Today, Ferrari listens to owners who use their cars as daily drivers and the new F12berlinetta’s dual personality is a perfect example. The car is just as good on the track as it is on the street. And to the doubters: 730 hp, 0 – 60 mph 3.1 sec, ¼ mile 11.1 sec, top speed 211 mph (338 km/h). But forget about the outstanding performance; just let me look at it for a little while…