The Veloster is a car that I don’t quite get. Oddly shaped and inconsistent design is combined with a claustrophobic interior and mediocre performance. Decent handling and low weight are the only two positive characteristics I can come up with.
The car is popular and mostly sold out with minimal inventory and no discounts. I guess it’s unique and interesting to the younger, mostly female audience.
Hyundai is trying to broaden its appeal further for 2013 by adding the turbo version of the car and an interesting and rare in this price range matte-finish paint availability.
The price of entry seems reasonable at first, until you realize that the loaded car is in the Genesis Coupe 2.0T territory already, before the cost of the turbo is added.
My guess is that most of the “street racer” kids will continue to “slam” their Civics, put carbon fiber hoods on them and ignore the Veloster, but their girlfriends may be interested. After all, it’s easier to convince dad to fork out the cash for a new Hyundai with lots of warranty rather than a modified Civic with no suspension travel. Besides, those tin-can mufflers only wake dad up from his Sunday afternoon naps. He hates that.