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Thursday, May 31, 2012

2012 BMW 640i Gran Coupe

I don’t see the point here. In my opinion BMW should have made the 5-series car more dynamic in appearance and feel, instead of trying to satisfy another small group of potential customers. The proliferation of models and trim levels at BMW must cost the company dearly, leading to even higher prices. BMWs already cost a lot more than the competition when all available options and their costs are considered.

My advice to BMW has always been the same: Focus on reliability and customer friendly service at dealerships, and mind where the core product that made company successful, the sport sedan, is heading. The 3 appears to be the least reliable car of the lineup and it should be the most. And who at BMW’s management will have the balls to fix their stupid model designation system?

On the other hand, the new car appears to have a nicely crafted interior is dynamically strong. At least BMW retains its chassis and engine dynamics competence and is improving on the quality of its interiors.

Autoweek: 2012 BMW 640i Gran Coupe

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