I like the new BRZ ad campaign. It's witty, sexy and fun! Can't wait to put my sweaty hands on the BRZ's steering wheel and have my way with it.
From the press release:
Drive like the 1%
The 1% live in chateaus, they date
supermodels and they collect supercars. It might be next to impossible
to live like the 1%, but it’s easy to drive like them, thanks to the
Subaru BRZ. It’s the attainable sportscar.
Targeting confident, independent
male car enthusiasts between the ages of 30 and 35, Subaru has released
two 20-second web films on YouTube, created by Toronto-based advertising
agency Red Urban, that show how easily people
can mistake the BRZ for a supercool supercar, and its drivers for elite
members of the 1%. The first depicts the owner of a BRZ coming out of a
store to find his BRZ the subject of an impromptu photo shoot by way of
selfie sticks. The second follows a couple
in a BRZ who’ve been targeted of a gang of motorcycle-riding paparazzi.
What becomes clear is that the BRZ is a seriously affordable sportscar
for serious drivers and, at $27,395, its pure fun-to-drive quotient
rivals that of cars ten times its price.
“What we really wanted to show in
these spots, in a tongue-in-cheek way, is that the BRZ is an attainable
sports car” said Geoff Craig, Director, Marketing, Subaru. “That’s the
great thing about the BRZ. It’s a fantastic
sports car that happens to cost $27,395”.
Every decision in the engineering
and design of this car was made to provide the best driving experience
possible. The BRZ has a lower centre of gravity than a Ferrari 458
Italia, exceptional balance, quick steering and
throttle response, slick gear change and controllable oversteer. Most
importantly, the BRZ looks like a million bucks.
The web films are directed by Mark
Gilbert of Toronto-based Untitled Films and were edited by Marc Langley
at Rooster Post. The web films are supported by print and socials media
campaign as well as digital banners.
Check out this "paparazzi" commercial:
Or this "selfie"
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